Robert Hart, Co-Founder of Bunker Mentality / Golf Clothing

Bunker Mentality a golf brand for golfers with a love of the great game and who share a different mentality. They are inclusive rather than exclusive, pushing open the envelope whilst not compromising golf etiquette, but full on with their own style, creating a new wave of golf culture. Unlike traditional golf attire, Bunker Mentality’s clothing has a strong modern and fashion-forward spirit that can be worn from 'first tee to last orders'. Born in the UK, this family run independent company was founded by Tamasine and Robert, who gave up their corporate careers to follow a passion for creating something that mattered to them. They believe attention to detail in their products is critical in achieving their mission of 'creating new traditions' and 'future classics' in golf. The brand is known for its dynamic colour, graphic energy, attention to detail and an irreverent sense of humour.

In this episode of the MenswearStyle Podcast we interview Bunker Mentality Co-Founder, Robert Hart, and discuss his varied clothing industry management background and how he came to start Bunker Mentality after picking up a niche golf magazine in Belfast Airport. Our host Peter Brooker and Robert also chat about the brand's modern designs which take inspiration from the general menswear industry rather than golf apparel. The brand aims to put style first and believes polo shirts can be worn all weekend, and not just whilst playing golf. They also touch upon favourite stylish golfers, favourite golf courses, and favourite golf films. Finally, Robert talks about the new Bunker Mentality golf club and Club Bunker App.

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Transcript

Unknown: 0:10

Hello and welcome to another episode of The menswear style podcast. I'm your host Pete Brooker. On this episode, I'm going to have a chat with Robert Hart, founder and creative director of Bunker mentality. bunker mentality is a brand for golf addicts, people with a love of the great game and who have a different mentality, old game new breed. Their mission is to create new traditions and future classics in golf apparel and make the game all the more enjoyable by everyone. And that's bunker hyphen. mentality.com. That's the place to go. before you head over there though. why not check out menswear? style.co.uk that's where you find all the Show Notes for this episode. That's where you'll find all the articles, trends, latest competitions, etc. And if you want to get in touch with the show, you can email us at info at menswear. style.co.uk Okay, yeah. Here is that interview with Robert Hart, founder and creative director of Bunker mentality? Well, it's my great pleasure to introduce Robert Park, co founder of Bunker mentality to the podcast. Robert, how are we doing today? We're doing very well. Thank you. Yes, a nice sunny day here in the shade of Nottingham. So all's good. Great. We could do that. Some of that down here. Robert, if you wouldn't mind, For the uninitiated telling us a little bit about yourself and how we got bunker mentality off the ground? Well, a long time ago, I started labour as an engineer back in Glasgow, and then applied for a job down in England. They were looking for for ambitious young executives at the time, I was in my sort of mid 20s, I came down I was just finishing off another degree that two degrees. So it came down here. And then we're what came to this company, which was a very, very large textile and clothing company, supplying masters pencils. This is when you know, Masters pencils were really the king of the high street. Then this this company was it was the second largest supplier. So total turnover about 1.5 billion that was including fabric and garments, they were looking for someone who, after a couple of years of management training could could run one of their divisions. And that really had appealed to me because I spent quite a bit of time in engineering and gradually moved into project management, which was much more of a sort of a management role rather than pure engineering. So I was looking for and become interested in business. I then went to Glasgow University and studied for a master's degree which, you know, was a really useful thing to do, given the fact that I ended up becoming a chief executive. So that's that brought me down. So obviously working in clothing then so I've always loved clothing. It's always been very important to me, coming from Glasgow, I think Glasgow has a strong affinity with branded product. So for me to come down and doing this was a real step in the right direction, long term wise. So working for that company. I worked here for maybe 1010 years, I ran three different divisions. Actually one of them was a men's leisure division. And then I was strangely enough. We supplied master Spencer's with most of the men's Paul shots and certainly the men's golf or tennis shots, which is a bit ironic. No. So So yeah, so so being chief exec for 10 years. My partner had decided that she was a sales director for one of these divisions. And she thought, well, we should start on business. We didn't really have a master plan at the time, but she's a strong us to start something and the internet was very embryonic. So we started there. But we quickly quickly changed that into being a consultant. We were working for for large companies then as consultants. I happened to be in Belfast the airport, and I picked up this magazine nearby and it was a magazine called bogie. I thought this is interesting almost forget golf. But the cover was strange because it had this woman was clearly on a golfing green with a putter in a bowl which is high heels on a fantasy is bizarre. So I bought the magazine flew home read it and it was a really intriguing magazine because it was nothing like any other golf magazine. There was no tips on how to get a bunker there's no putting tips. Nothing like that. There's no review of golf clubs or anything. It was put together by guys who have a real golf fanatics and the the love the game the created a magazine that reflected how the seen the game. Know that Really, it was in part of the inspiration because when I looked at this, I thought, oh, here's a niche. No, this was new to me, because I had been brought up in golf and this traditional sense, you know, back in Glasgow, where my father, I mean, endless amounts of nice of my young wife spent doing chicken balls from one end of my football pitch. So, but that kind of background in golf, really, this magazine was not like that. I thought, This is interesting. So we were at that point is he working as consultants, the magazine gave me quite a lot of ideas about how we can maybe create a brand from Leah. Basically, we sort of, you know, kicked it around for maybe three or four or five months, we were, you know, both working in the business at that point is C working as consultants. So not a lot of time you leave if you're selling yourself by the hour effectively, but the the brand idea kept percolating, and it was just really this magazine, and I went down to London, and had some time, and I went to see the guys who made the magazine. Now, at that time, there was another magazine called adrenaline, which was a I guess, a soft ski, snowboard taper magazine, Sam winters office, and these guys were, this is bizarre, because they don't look like golfers. And they were you were mad golfers and but they were surfers and snowboarders and you know, really different to what I was used to. So I had a chat with them. So why, you know, wine gold. I said, Well, it's dead easy. We love the game. But the connection is concentration, we have to concentrate for something or snob skateboarding. And when you play golf, you have to concentrate continuously for four hours. So now what is interesting, so that was how he got into that was the thing. But they had created this magazine called bogey, which was really, you know, completely different and reflected the lace now. So that then gave me the idea. For for a bunker mentality really, that we could put something together that was different. And that's really where the idea for the brand team really. So is your background. Would you say you did your master's degree was that in patternmaking in fashion at all? Is that in engineering? No, it was a master's in Business Administration. Right. Sorry. Okay, it was an MBA. So that was really, I as a young guy, was a project engineer. And I was I was working with large companies who were supplying herb business, their business was a defence contractor. And we actually had designed thermal imaging equipment for chieftain and challenge of tanks. So that in battle, they could see through the smoke, etc. So very, very technical. And which was typical of Glasgow engineering companies at the time. So the that was what I was doing, but I was dealing with subcontractors to get into delivered on time, today standard, etc. So that's me interested in business. And then from there, my interest grew, I started reading more books for business, you know, etc. And I thought, I've got to get educated in this thing. So I went to Glasgow University and enrolled for, for an MBA, did that job came up in England, I came to England. And from there, I was here two years and became chief exec of a 50 million pound company, which was, which was the intention all the time, around three of those type of companies in a 10 year period. And then they were all they're all privately. They're all you know, private label companies, the sense that we made from our sponsors, now, you're talking about companies that are making bulk bulk bulk production. First business I ever run at four factories in the United Kingdom. And you just cannot make those, you know, Kenya volumes here. No, because the, the costs are prohibitive. Unfortunately, all went to the, to the Far East, and the world changed. But back in those days, there was an awful lot of production in UK. That's right, there was I mean, the whole big stick for Marks and Spencers was that everything was made in the UK. And yeah, from what from what I remember somewhere in the 90s I think they then had to take that flag down as it were and start outsourcing them. And I think that's perhaps some may say was the beginning of the end for them because it was something they had to do because the costs were just getting so extortionate and the competitors were coming in, but at the same time they lost their mantle. And what made Marks and Spencers great, and I think I finally got it, you know, the the product, the cltd is excellent quality. I mean it is first class, and the design is really good for me. I just think a lot of it's just contemporary more than menswear. No, you know, it's not like it used to be. So if you're looking for a classic piece, you know, it's a great place to go to get something that's going to last you much longer than anywhere else and that probably won't cost you this that kind of praise. So that Back in those days, yeah, they were under serious competition, you know, next had come from nowhere. George Davis left next. And he created George as the. And we also thought. So you're going to sell clothing with bananas and beans? And of course, look at the world. No, no. So, of course, the m&s was the biggest retailer on the high street back in those days, and there are factories, which, you know, we had fabric production here, with garment production of all sorts here. You know, it just eventually slid away because of the cost, because even live at home to adjust the prices quite dramatically, you know, when you when you get as the ceiling, you know, I don't want to see men's polo shirts at 15 pounds, and we're selling m&s ones at 25. You know, it's a hard, it's a hard battle. I mean, that and as well, I think Marks and Spencers set up their online e commerce store. And it just kind of crumbled from what I remember, it was just not a great platform to begin with. And they had to restructure all of it almost kind of do the Etch A Sketch, shake it up, and then start again with it. And by that time, the post was already out of the bar, and everybody else had such a good head start on for momentum. Yeah, I think you're right. I mean, I think like quite a few large retailers Initially, the just didn't think the internet was going to go in for long, it just didn't take it seriously. Yeah, I guess it's quite difficult when you when you're, you know, the King of the Hill for so long. And the market change is difficult to actually look at it and say, This is no different we need to move on. Especially if you've got someone new, these are the days when servic Greenberg he was in charge and, and I remember that when they had made a billion profit, you know, the, the company was so strong and it didn't seem invents, but I haven't imagine so very difficult to change that big, big thing in the middle of a market that was drastically cutting prices and producing product that was, you know, almost as good but a heck of a lot cheaper, getting back to bunker mentality. So I'm gonna, I'm not going to suddenly switch gears, I'm just going to yank it back in reverse. Tell me a bit about the designs and how you managed to bring modern style to the golf and how do you approach the designs for bunker mentality? Well, essentially, well, we don't look at golf apparel at all, you know, if we really did golf, Apollo, we get, we get some pretty similar. So we we tend to take influences from, you know, what I like to wear what some of the other guys like to wear, some friends were. And we look at menswear in general, you know, we look at what's in the market, you know, we look at Polk smithville is Zara, anything that's fashionable, and we think was pretty cool, we will look at that as a sense of influence, you know, rather than than looking at golf apparel, and I think that's always been one of the things that makes us different. We get customers know who and our branding is very minimal, you know, we get a lot of product where we don't have the logo on the chest, we haven't made beyond the right shoulder, etc. So we create shirts that look, you know, they can be worn anywhere. No, they're fully functional, their golf shots, for sure. But if you're in Portugal, for example, in holiday, you may we may choose to wear polyester because you know, it's lighter weight, etc, etc. And then the heat polyester is quite useful. So we design it with a different mentality, really a different view of the customer. We see it very much as a menswear option, you know, golf, golf, clothing, design from a menswear perspective, rather than thinking about it from a golf perspective, everything we do is as functional, as technical as anybody else's, we just use different colours, we use different patterns, and we make it look that means whenever one of our big patterns has been successful, as peaslee about five years ago, I was looking for some new inspiration. And then, you know, the key part on the golf has always been the Gale partum. And you remember back in, in the days when when some of the, you know, the Pringles etc. And the big diamonds on sheer jumpers, you know, but those things were always golf, and I thought, well, we can't use that because it's too traditional is to gold. And, and I love about a piece that part of myself. So I thought well, we should use peaslee because, you know, it's a it's a very popular British pattern. And you see it today, and many brands still use it is super popular. It's always cool and fashionable. So we use peasley and, you know, when when when a guy sees Paisley and he thinks Oh, on a golf shirt. That's pretty cool. That's different. And that's the kind of work that we give so you can get a nice a really nice piece a portal, that if you turned up at your, at your friend's barbecue with your shorts near flip flops on nobody thinks that golf shot. Yeah, but but it's as functional and technical as any other golf shot in the market. So that's really how we approach it. We were doing You know, there's a lot of companies that that Domini in terms of how technical they are. But really, we've always taken it from a style perspective, we think that style is important, we think style models. And to us that's, that's a key differentiator for us. Because the reality is that everybody's using more or less the same fabrics, you know, you can't really make a massive differentiation or fabric. And you know, I'm going back to when I used to wrap business supply in m&s with the golf shots and the tennis shots. So I know what I'm talking about. And although there are different types of fabrics, but essentially, you know, they're all pretty much the same. So but what we try to do is to make it look like a very nice Polo shop that you could we attempt barbecue, or to go to the cinema, or the pub, or whatever you want to do in it. And that's it that's for as a customer, I think query the key advantage because he's spent a lot of money on on golf according to why should you buy something that you think where you can only get it playing golf, you know, and when you look back to two, we really look to the jack Nicklaus season. Now la Palmas and Tony Jacqueline's, and, you know, all those guys, when you look back at those old images, the event covered in logos, yeah, that is golfer, you always go proven out on a tour. I mean, it looks like a Formula One driver. And I understand why they do that, because it's money, they're getting paid, etc. But when you're when you've got big sports brand to dominate your sector, you know, we're such that when when you've got someone on TV, make sure that the logo is dominant, and every single way that it can be avoided. So that really, for us, isn't golf, we think golf is a bit more stylish than that. Certainly, from my perspective, that's how I see it, because I think it's always been a cool game. It's always been a stylish game. And you don't need to be, you know, covering yourself with with big sports brands, logos, etc. I mean, some of the footwear has improved dramatically recently, but, frankly, because some of the sports brands make it you look as if you played, you know, with football boots on. That's really not very stylish for golf. In my humble opinion. That's really interesting point. Actually, I hadn't thought about that. But if you're on telly, or you're going down the 18th minutes of Ryder Cup, and it's probably it makes sense that you've got some kind of logo going back. Yeah, on your back on your front, on your caddy on your cap, etc. But it's just me and my buddy going down to the driving range. And there's no point reaching for me reaching for a polo, that's good, anything that's kind of sponsor lead on it, because Who the hell is looking at me, so you want to kind of make it your own identity, then it makes sense to have something that isn't so driven by logos. Exactly. And I think from a management perspective, you know, I want to wear my polo shirts, I create whatever, you know, it's a sunny day, I want to go walking, I don't want people to go wait again, a golf shot. And gammas are more sporty and more obviously sporty than than the paisleys, for example. But you know, I think at the end of the day, we had an interesting picture. I think it was last year at the masters or something like that. Where McElroy and can't think who was playing with the 70s caddy, and the other golfers caddy coming off with the green. And we counted 24 logos on four people. Wow. Son, that shoe is on the car is everywhere. And we just think it's not good. Is it? You know? I mean? No great load? No, it's not. I mean, it's a bit over the top, you know, and so we we try to, you know, have a kind of low impact effect with it with logos. And sometimes they say we have them on the chest but mostly we have on the re shoulder was just a nice little silicon tub with bunk. You know, I think that same thing now when I look at at snooker, so I have my dad brought me up on all the sports that no women like basically, snooker and cricket and when I look at like Steve Davis versus Jimmy white in the 80s there was literally just them in their black tie were getting down for the shots nowadays it's all kind of his poker a on my shoulder, his Ethan Hawke etc. which is I like you I totally get where the sponsorship has now come in because the sports need to put up the prize money for the for the players in the tournament's etc. But it is such a weird kind of dichotomy where you go actually I really liked it because I wasn't distracted about now having to log on to Paddy Power of that hashtag code that I see on the sleeve. Yeah. Yeah, it works for some and I think it's you know, it's required understand why my pros do it but some sometimes it just gets a bit over the top. So, so for us, really, you know, the design is important colours were important for us. You know, we like to use colour and we believe in colour, if you're going to do It may as well do it full heartedly. And we did that. And then really, that's the kind of things that differentiate us. Plus the fight is that, you know, bunker mentality is a golf brand. The only reason bunker mentality exists is because of golf. Golf is our thing. You know, we're not Under Armour, we're not ideas, we don't have 24 hour sports that we can get involved in. Because we're a small, independent, family owned British golf brand. And that's, that's our thing. Really, you know, we're trying to we're trying to bring something different to the market. And I've got to see that, you know, customers really liked what we do. And where are the garments made? Now the shirts are made in Thailand, and accessories, shots and roses, Thailand, accessories are in China. And the Paisley though, I mean, like you say, it's such a very traditional British thing. I mean, I think Paisley I think 60s psychedelic I think outdoors but the main thing as a guest, you think colours and you think I need to be outdoors wearing this, this is not something that I can just sit in and you know, watch the Ozark and this is something that I can actually do something with and, you know, an activity Who's your, your favourite stylish golfer out there at the minute, Robert? That's a question our favourite stylish golfer? Well, I would see, I don't know if he's, he was still his daily bow. You know, I like Ian Poulter. And I've got a impo written down. Simply because, you know, in a field of grey, Ian Porter stands out in every way, you know, he, you know, when you watch poker playing golf, and he's interviewed afterward, and he's made a mess in the 14, you can see him straining not to see what he would sit. Yeah, you know, the rest of the guys are very, very, in front of the headmaster type of approach. But palta is very genuine, very open, and super enthusiastic. And, you know, he has his own brand was pretty good. Unfortunately, the night didn't go to distance. But as a guy, you know, I would be super delighted for importer to be in my brand. I've got to see that that's, he's a cool guy. Yeah, and it's a British guy, you know, which is, again, is our thing. Sad in, I think somebody who would wear it very well. And it's Dustin Johnson, you know, cuz he's, uh, he looks good. And I get a bit frustrated because the clothing he does we just think, okay, looking at you, you should be looking a bit cooler. Well, I just love it when the Ryder Cup comes around, because they always show the highlight reel of Ian Poulter's come back. I forget what that year was. But I remember we were down like a half, half of like six or eight points. And he was just slamming those long putts in one after the other and his reaction was just just go nuts. And I think that's the thing about him, as you know, he's just so passionate. You know, he's a guy who sort of Tom Prue quite late. And he and he's done tremendously well. And, you know, he's a character and I think he's, he's a he's gonna make a very, very good Ryder Cup Captain whenever that comes around. You know, I should imagine. So he's, he's a great guy. And then I think, you know, he has an a steel about him. And he's interested in steel. I think that's one of the key things that he's interested in the clothes he wears. We want to we want for a couple of years with them. A guy called Simon Dyson, Simon Dyson 16 European tour winner. And then he was tremendously what worth I mean, I never forget Simon when it came into your office, you have to come upstairs we've got a funny story mill building Simon bones into the office. And instead of coming chicken as he was really into the clothing right away, it was a sharp turn. And I was like, This is terrific. Because most of them aren't particularly interested. You know, the younger ones come through know realise golf has become a bit more fashionable. So the art a bit more interesting, but, but this was right in the opinion shop. So he's in can try this on what police taught for years. He was he's tremendous, you know, and He's, uh, he still really very clothing oriented. So I think I'm importer of the most clothing orientated guys that I can think of and golf. Really. Yeah, that's so cool. Do you have a favourite course? Do you play golf? And do you like courses yourself? Yeah, I mean, I don't have a favourite course. But, you know, I think anyone that's that's got a, you know, Scotland in it. It's generally pretty good. Like links golf, you know, I've got to see. We go for a business conference in tumbly. Over the last 30 years and there every time you go out there a kid you know, is blowing a gale, you know, and so to be fair, some of the guys go Just think I'm not wasting my time because, you know, I can't play in that really, you know, I just I like to I like to play when the sun shines, you know, I grew up my dad was was was the original goal fighter. And he, he insisted that, you know, you had to get your handicap down. Already audio, we aren't really playing golf, right. But my father grew up in a place where, you know, he lived up to two miles three or four miles from his family's factory, he lived another two or three miles from his golf club. And that was his entire life. But then that world is not my world. And then, you know, when he had children, children, he told him, this doesn't apply either model has changed, and you don't always get the time that you would like to improve your game. And then one of our key things is, number one rule for golf is to enjoy the game, you know, and that says, I just love playing anywhere. We're good friends, having a good time, and enjoying ourselves. I mean, that's key. And what's your handicap? My handicap is probably about 14 at the moment. You see? Oh, well, No, I wasn't. I don't really mean though. I know. I'm not going to it doesn't bother me to go and prove that. Well, that's me is to is to be joining because john is my friend. He's, he's been in the goal for 40 years. And God is an addict. Yes. Seriously. The minute the minute the open the golf courses were last week, the week before. I mean, I think he was the other 60 in the door. I can't compete with that. I just cannot compete with that. So for me as a social is a social thing is he was going to Portugal, etc. and going to Florida. It's about social golf and really having a good time and, and trying to get the kids into that's a big challenge, you know? Yeah. And I was going to ask you, What is your favourite golf film? Is it you've been trumped? Or is it tin cup? And see tin cup? Yeah. Oh, actually, it's funny cuz then, you know, I love Timko. Well, I'm sitting here looking at Happy Gilmore model. Oh, I completely forgot about Happy Gilmore that's in there. avaibility. Well, we've seen these things in recently. These are these little sorts of plastic and things. And they're really cool. I say we've got one with Tiger Woods and got jack Nicklaus and Arnold Palmer, and then Happy Gilmore. So I'm almost pretty cool. It's a bit mad. So Carl Weathers and he has like a prosthetic hand or something that got eaten by a crocodile, right? That running gag. And then Happy Gilmore is he's like this Cavalier golf player that likes to run up and play golf shots. Like he's a hockey player. Yeah, I think he's essentially a hockey player release playing go. Is that even possible to do that? By the way off the tee? Yes, it is. Yeah, you can. Oh, you can do it. Yeah. Yeah. But then there's that there was a there was a film a couple of years ago that you can do less than that about Tom Morris, who is one of Scotland's the course designers. And that was quite a good movie. You know? So are there one or two around? Yes. interesting how you know, people play golf and don't really let on about it. If you know what I mean. It's quite, it's quite interesting how many really cool people play golf. And then it's just that kind of game where you know, you, you can take it too seriously. So I think it's always better to just focus on enjoying the game Really? Well, I hear about this. I mean, say about 10 years ago, me and my best friend had this ritual we go down to the driving range is actually quite therapeutic to do I was rubbish still am rubbish. But I did like going down and smacking the crap out of balls. But my he actually got rather good. And he was saying, Well, why don't we start getting some lessons? I said, Well, look, I can 31 i think i think that horses bolted, you know, I don't need to get better. It's not my idea or ambition to go out on the golf course and beat anyone I just like smacking the crap out of balls. But you do find people that find golf later in life. And it almost sucks them in and they they get obsessed and they get their scratch. Now Kevin Peterson for one, you know, he's an absolute nut for golf. Now, Sean Connery found golf when he was doing gold finger. I mean, you can't you can't prize that guy off a golf course anymore. No, and I think it's one of those things that you know, it can be quite addictive and it can be very addictive. But let's face it, you know, for for four hours in the countryside and fresh here with good friends. How bad can that be? You know, that's the that's the key thing. I think the obsession is interesting because to see my father was obsessed about me. I remember when I was maybe 10 and we on a golf course, and it was starting to rain. And then I said, well, we'll prepare to go home knows why we're going home because it's raining. And he said, so what happens if we go home? So I said, well, Myrtle my mom would probably want to go to your shops, get some groceries, whoever said exactly why it never rains in a golf course. And that was an anomaly. Shelton. Yeah, jacket never rings a golf course does it. So that was that was his mentality was that the heat is dedicated to the game. I mean, you know, he got his handicap during Tebow, or for something like that. It kind of drove him a little odd. Really, you know that there? it be even up until you know, he died about five years ago. And I was born obviously, I was playing golf last week. And he said you don't play golf, you know, because you're not obsessed about it, you're not getting your handicap down. So it was really his thing, you know, is a really important part of his life goal. But they get given what a great pleasure and and of course, that's the thing about the game is the enjoyment. If you go to the British Open as I like to call it the championship, man, this is fantastic. You can you can just, it's a great time, anywhere, anywhere. Golf is generally very good. And what happens when you get to scratch then are you able to compete with the big boys or compete locally or you just get a scratch and go That's it? I can just now I think I think the thing about golf is I mean, that's, that's the beauty of the system, the whole handicap system, you can compete. I mean, theoretically, you could play Tiger Woods and beat him and handicap system. But I think the thing about, you know, golfing in that fashion is that if you think about it, what other sport Can you play? Let's see, if your age with your grandfather, your father and your kid, you know, you can get four generations on a golf course you couldn't get them on a tennis court. A bit one sided view, everyone say, yeah, you can play football in any meaningful fashion, but you can golf. And I think it's got that that openness, you know, and then people, I think that's part of the reason people enjoy it. I mean, golf has become much more open recently, it's much more family orientated. And it's a lot cooler and stylish really is getting there, it's definitely including a heck of a lot. You know, we're talking about stylish, I recommend everybody go to the website, bunker hyphen, mentality.com, you can have a look at all of the polos there. And amazingly, it's so excessively priced as well, like from 50 pounds here, I'm looking to 60 pounds and get the mid layers, the G lays as well as the snoods accessories, etc. A real, real great website, you can just fall down a few rabbit holes with this and, and spend some time here. Listen, Robert, thanks so much for taking so much time out of your day. Job, a real pleasure talking to you and getting to know the brand. And and so what we got planned was over there over the hill. So shall we speak for bunker mentality? Well, we, we launched our own Golf Club about six weeks ago. We are Yeah, because we've go there as database and very discerning customers, we have run several golf events over the last three or four years. And we used to, you know, get a lot of people turning up to those and we decided we're gonna launch it on gold club. So we did that. And, and we've been, you know, fantastic response to it, we're actually working on creating an app for the golf club that they can download into the phone bill will then be able to talk to every other member they can, you know, so if someone let's see is in Glasgow, they're moving coming down to London for the weekend or on business, you can hook up with all the members play a game of golf, you know, so the club bunker, as it's called, is really an important development for us. Because again, it enhances the digital aspects of the brand, you know, digital, you know, is really the future. So I think the car bank is doing really well, great launch, and then I'm pretty pleased with that. And then that's really going to be a big thing for us over the next 12 months. And hopefully getting back onto the course at some point getting back on the horse would be would be good. And there and that started again. So that's nice. So really is getting just getting back out there. Golf travels a big thing for us that we're looking into, you know, we've got quite a lot of hotel company we've seen, can you or some people come over and play golf and, and do some video work etc. So we've got all of that stuff in front of us as well but continue to develop the product as well I that's my real key thing. I like to work on garments, and develop to develop product that that you know, fits our customer and continuing to do that really important. So that's the next 18 months leader. Great stuff. Well, Congratulations once again on putting such a great product together. Once again, bunker hypha mentality.com I'll leave all the links over on the show. notes. And yeah, take care of yourself. But thanks so much. Didn't you buy No thanks, by the way. Robert Hart there once again the website, check it out bunker hyphen mentality.com. In the meantime, make sure you're sharing if you like what you hear, leave us a review on iTunes that will help us get up the charts more people will be aware will pop up in different places. I forgot to mention we're on the social as well men's wear style. I hope you're staying safe out there. And remember, it's only fashion people and you're never fully dressed without a smile.